Like many others, I have become quite concerned about my impact on the environment. I have learned that what and how we eat is essential to reduce our environmental impact. There is a lot to learn about this topic, and figuring out where to start can be challenging. I addressed this situation by creating a pitch for a startup company.
There are many moments and situations where we can take action to consume food more responsibly. I decided to focus on grocery shopping.
Metaphorically, the company is lowering the fire escape stairs' bottom ladder to help people begin climbing up their knowledge and actions to consume more responsibly.
Although I researched that people say that the store’s easy and convenient navigation improves their experience, I want to test if they want to be advised and if this influences how they navigate the store and what they choose to buy. For this purpose, I designed the following minimum viable product.